Digital Photography & Imaging / Week 11

2/12/2024 - 8/12/2024 (Week 11)
Daphne Lai Yu Cheng / 0366380
Digital Photography & Imaging / Bachelors of Design (Honours) in Creative Media / Taylor's University
Final Project / Self-Titled

Group 1

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Week 11 (2/12/2024)

Lectures: 

This week's lecture talks about graphic design, poster design and composition.

Case Studies:

1. https://www.instagram.com/reel/DBMOiBSiShy/?igsh=MTFqYTd6NTZjOWg3dA==

2. https://www.instagram.com/reel/DBrLUBSOAQY/?igsh=cHJzOTZ4OW50MTJ0

3. https://www.instagram.com/reel/DB29-YaSkQW/?igsh=MXBmaXlkMW9pNTU=

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Tutorial:

Instructions:

PROJECT 4: SELF-TITLED [30%]

Timeframe: WEEK 10 - WEEK 14
Duration: 15 second
Output: .MOV or .MP4 less than 20MB
Size: 1080 x 1920 px (I.G reel/ story size)

Idea Development: 5 marks (WEEK 10)
Design Direction: 5 marks (WEEK 11)

Execution and Post Production: 10 marks (WEEK 12)
Animation & Finishing: 10 marks (WEEK 13)

Submission: WEEK 14

Reference:
https://fauziyusoff.com/dpi/

https://jeslynlimsuharjadpi.blogspot.com/2022/07/final-project-cinemagraphs-self-tilted.html

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Practical:

For practical, we were to design a poster and then animate it using Adobe After Effects. To start off, we were introduced to After Effect during week 10 to familiarise the tools. Next, we were to complete:

1) Idea development (Biography, statement and mood board.)

2) Design direction (Mock up poster sketches and sketch digitalisation in Photoshop)

1) Idea Development

1. Write a biography about yourself.

2. Write a statement about your work.

We started off with writing a self biography and statement so we are more clear on what kind of design direction we are heading towards.

Figure 1.1 Idea Development: Biography (25/11/2024)

Figure 1.2 Idea Development: Moodboard (3 Poster Reference) (25/11/2024)

Figure 1.3 Idea Development: DPI Pinterest Board (25/11/2024)

After the self biography and statement, we were to search 3 poster references with different concepts and aesthetics for our mood board. Moreover, I also went onto Pinterest to search for some other similar poster reference then saving them into my DPI Pinterest board to further enhance my poster composition.

2) Design Direction

1. Create a sketch for your work.

2. Create a digital poster for your work.

We received feedbacks during the consultation session and proceeded to work on mock up sketches for our poster design.

Figure 1.4 Design Direction: Mock Up Sketches (2/11/2024)

Figure 1.5 Design Direction: Digital Poster Progress (2/11/2024)

Figure 1.6 Design Direction: Images & Elements Used (2/11/2024)

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Reflection:

This week’s assignment was particularly interesting as I was introduced an assignment which is to designing a poster of myself and then animating it. This task was a unique opportunity to create a self portrait that represents me through art that makes it a valuable experience. Moreover, observing my classmates’ design directions was inspiring as their diverse concepts effectively showcased different approaches to self representation.

Through this project, I realised the importance of composition in conveying a concept more effectively. Additionally, the choice of font is a crucial element in graphic design as it significantly impacts the overall message and aesthetic. Despite the challenges of combining these elements cohesively, I found the process both rewarding and insightful. Overall, this assignment has deepened my appreciation for design, and I hope to have similar projects in the future.