Application Design I / PROJECT 2: Application Design Proposal
Daphne Lai Yu Cheng / 0366380
DST60504 / Application Design I / Bachelor of Design (Honours) in Creative Media / Taylors' University
Week 5 (22/10/2025):
Figure 1.1 Card Sorting Acitivity
- A research method designed to reveal themes and insights from large sets of qualitative data.
- To find new connections.
Make target audience more diverse.
Week 6 (29/10/2025):
Figure 1.2 User Persona Activity
Week 7 (6/11/2025):
Figure 1.3 User Journey Map Activity
Week 8 (12/11/2025):
Figure 1.4 User Flow Chart Activity
Week 9 (20/11/2025):
INSTRUCTIONS
Project 2: Application Design Proposal
1. Problem statement
(can take back from assessment 1)
Explain in a few words what is the problem you're solving, for which
company and which users
2. Market Research summary
(can also take back from assessment 1)
Where were we on the last project? What did you decide to work on based on
research?
3. Interview & Survey
How did you create your questions? What did you want to uncover or find out?
How did the live interview went? Show pictures or link to recordings
of your process with users.
4. Answers (transcripts) and Affinity Mapping
Show us the interview results and how you went from audio, to text, to notes, to I statements.
Explain your thought process. How did you choose?
If you have survey data, explain the results, what is your take on
them?
5. Personas (x3)
How did you create your personas, which I statements went to which personas?
Who are they?
What matters to them?
What gets in their way?
Why do they need your help?
6. User Journey Maps (x3)
Personas in action. All needs and pain points should play out in
their journey map.
Identify the highest and lowest points and show some range!
What's most important here is the 3+ opportunities for every touchpoint.
Yes, for all touchpoints, no shortcuts!
7. Card sorting 2 & Sitemap
Bring back the card sorting from the market study with the features from your app and their competitors.
Add in the opportunities from your journey map into the cards
Sort & Categorize them (card sorting ;P)
Draft a sitemap of where they would be on the tree.
What grouping are they in, what comes first?
Bold the most important features, the core ones that make your
app stand out.
8. User Flow Chart
Select the persona with the most interesting opportunities, and
create their flow chart.
You can base on their journey map for reference, try to add
branching paths & escape routes for what goes wrong.
Keep the happy path straight!
9. Summary
Same as last presentation, give us a final slide that summarizes this assessment.
Where are we, and what is going to happen next?
Screen capture your work to illustrate the process, and
explain what you found out from it!
Overall, this project helped me gain a deeper understanding of how to research and use that research to redesign my selected app. Creating the user personas and understanding the user journey map made it easier to see what users really need. Sorting out the opportunities and categorising them into a sitemap also guided me on what direction to take for the redesign.
The interviews and survey also gave me a variety of insights that supported my decision making throughout the project. Although there were a lot of work needed for this task, I learned the importance of doing many different steps because they helped me identify problems more clearly so I can make better improvements to the app.
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