Application Design I / ASSESSMENT 2: Application Design Proposal
Daphne Lai Yu Cheng / 0366380
DST60504 / Application Design I / Bachelor of Design (Honours) in Creative Media / Taylors' University
Week 5 (22/10/2025):
- The process of understanding user behaviours, needs and attitudes through various observation and feedback collection methods by employing the appropriate methods at the right stages of product development.
- User benefits.
- Business benefits.
- Product benefits.
- Objectives.
- Hypotheses.
- Methods.
- Conduct.
- Synthesize.
- Online Survey.
- Interview.
- User Persona.
- Card Sorting.
- Information Architecture Map.
- Flow Chart.
- Qualitative: To investigate user behaviours and motivations.
- Quantitative: Uses numerical data from surveys and analytics to inform evidence based design decisions and optimise user experiences.
- Develop a discussion guide or list of questions to ask participants.
- Choose a recording method.
- Perform at least one trial run of the interview.
- Recruit suitable participants for the interview.
- Conduct interview.
- Analyse and report the findings.
- Users provide detailed insights into their attitudes, desires and experiences.
- Allows addressing and clarifying individual concerns and misunderstandings.
- Time consuming.
- Requires preparation, conducting, analysis and transcription.
- Limited sample size.
- Define goals and objectives.
- Develop survey questions.
- Choose an online survey tool.
- Recruit suitable participants for the interview.
- Conduct the survey.
- Analyse and report the findings.
- Conducted online, rapid and inexpensive data collection.
- Anonymity often provide more candid/honest responses.
- Poorly crafted questions can lead to biased responses.
- Lengthy surveys may discourage participation.
- A research method designed to reveal themes and insights from large sets of qualitative data.
- To find new connections.
Figure 1.1 Card Sorting Acitivity
Week 6 (29/10/2025):
- Understanding user needs in crafting problem statements.
- To strategise and guide intelligent design decisions.
- Increased adoption.
- Increased user retention.
- Better prioritisation.
- Use real data.
- Focus on the present.
- Context specific.
- Avoid biases.
- Demographic information.
- Personality traits.
- Goals and objectives.
- Behavioural information.
- Needs and pain points.
- Scenarios and use cases.
- User quotes.
Figure 1.2 User Persona Activity
Week 7 (6/11/2025):
- Provides a visual representation of steps an individual takes to achieve a goal.
- Identifies the pain points encountered by users when interacting with the products.
- To consider the user's experience in a more organised and comprehensive manner.
- Identify the steps that a user will go through when completing a task/accomplising a goal.
- Capture and understand user behaviour.
- Define what the user might think or feel.
- Define the flow and order of these steps.
- Identify high level content and functionality needs for completing the task/accomplishing the goal.
- Define what to be aware of around these steps.
- Provide a means for illustrating the vision of the site/app.
Figure 1.3 User Journey Map Activity
Week 8 (12/11/2025):
- Footprint showing how each page relate to the web/app's hierarchy. It guides the user's attention and organises content.
- Visual representation of site/app content organisation.
- Hierarchy of nodes (boxes) represneting pages or content.
- Arrows or lines to indicate relationships between web page/app interface.
- Create a logical and intuitive organisation for the content in site map with card sorting insights.
- Visual representations of all interactions a user has on the site/app.
- To design efficient task completion.
- Concentrates on the specific actions users take within a product to accomplish something.
- Multiple branches depending on the choices a user makes at different points.
- Help designers understand how users interact with a product, identify potential issues and optimise the user experience for better usability and effiency.
- Design precision.
- Proactive issue detection.
- Unified team vision.
- Facilitate user testing.
- Refine user experience.
- Research on customers.
- List the purpose and goal.
- Lst the possible steps.
- Create the user flow.
- Review and update.
Figure 1.4 User Flow Chart Activity
Week 9 (20/11/2025):
Figure 1.5 14 Wireframes Sketches
INSTRUCTIONS
Assessment 2: Application Design Proposal
1. Problem statement
(can take back from assessment 1)
Explain in a few words what is the problem you're solving, for which
company and which users
2. Market Research summary
(can also take back from assessment 1)
Where were we on the last project? What did you decide to work on based on
research?
3. Interview & Survey
How did you create your questions? What did you want to uncover or find out?
How did the live interview went? Show pictures or link to recordings
of your process with users.
4. Answers (transcripts) and Affinity Mapping
Show us the interview results and how you went from audio, to text, to notes, to I statements.
Explain your thought process. How did you choose?
If you have survey data, explain the results, what is your take on
them?
5. Personas (x3)
How did you create your personas, which I statements went to which personas?
Who are they?
What matters to them?
What gets in their way?
Why do they need your help?
6. User Journey Maps (x3)
Personas in action. All needs and pain points should play out in
their journey map.
Identify the highest and lowest points and show some range!
What's most important here is the 3+ opportunities for every touchpoint.
Yes, for all touchpoints, no shortcuts!
7. Card sorting 2 & Sitemap
Bring back the card sorting from the market study with the features from your app and their competitors.
Add in the opportunities from your journey map into the cards
Sort & Categorize them (card sorting ;P)
Draft a sitemap of where they would be on the tree.
What grouping are they in, what comes first?
Bold the most important features, the core ones that make your
app stand out.
8. User Flow Chart
Select the persona with the most interesting opportunities, and
create their flow chart.
You can base on their journey map for reference, try to add
branching paths & escape routes for what goes wrong.
Keep the happy path straight!
9. Summary
Same as last presentation, give us a final slide that summarizes this assessment.
Where are we, and what is going to happen next?
Screen capture your work to illustrate the process, and
explain what you found out from it!
Interview
5 people were interviewed, their audios were converted into transcripts to better analyse and compile them later in the presentation slides.
Figure 2.2 Interview Audios & Transcripts
A survey questionnaire was also created and distributed to the public to gain more insights and experiences of thei drink ordering experience. 20 responses were collected.
Figure 2.3 Survey Questionnaire
All transcripts and responses were compiled and analysed by using affinity mapping in this Figjam. After that, everything was made into user journey maps, user flow chart and a site map.
Overall, this assessment was a difficult one because there were a lot of work to do and required a long process, but this assessment helped me gain a deeper understanding of how to research and use that research to redesign my selected app. Creating the user personas and understanding the user journey map made it easier to see what users really need. Sorting out the opportunities and categorising them into a sitemap also guided me on what direction to take for the redesign.
The interviews and survey also gave me a variety of insights that supported my decision making throughout the project. Although there were a lot of work needed for this task, I learned the importance of doing many different steps because they helped me identify problems more clearly so I can make better improvements to the app.
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