Major Project / PROJECT 1: Proposal Development
Daphne Lai Yu Cheng / 0366380
PRJ 64904 / Major Project / Bachelor of Design (Honours) in Creative Media / Taylors' University
Week 1 (21/4/2026):
INSTRUCTIONS
Project 1: Proposal Development
SUBMISSION
Week 1 (21/4/2026)
Feedback/advice for Direction 1: Dreamtionary (dream journal/logging application)
Find the unique selling point of Dreamtionary because there are applications that exist in the current industry? market?
Conduct more research and dive deeper into the topic to check if there are case studies that proved the problem exists?
Think of outputs that are possible from both ideas such as VR/AR, immersive experiences?
What are the problems that you are trying to solve by developing the application?
Start with keywords, elaborate and find the demographics.
- Feedback/advice for Direction 2: AI-powered smart planner with a personal life memory system
Identify existing apps with similar functions / goals (exp: Notion), analyse what they already do well and what they lack
Define what makes your app different or better, why would users use your app instead of the other similar ones? There has to be at least one or focus on one clear core advantage also can
Define target audience, understand their habits and needs. Make sure features match real user problems
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