Digital Photography & Imaging / PROJECT 2: Poster Design & Photo Imaging [40%]
Daphne Lai Yu Cheng / 0366380
Digital Photography & Imaging / Bachelors of Design (Honours) in Creative Media / Taylor's University
Project 2 / Poster Design & Photo Imaging
Week 7:
Mr Fauzi did a lecture about double exposure and colour theory, we were to write a reflection about colour psychology. For more information, visit here.
Week 8:
INDEPENDENT LEARNING WEEK
Mr Fauzi introduced us to Adobe After Effects and how to create an animation for a composition. For more information, visit here.
Module Information Brief (MIB)
INSTRUCTION:
PROJECT 2A: DOUBLE EXPOSURE (10%)
Timeframe: WEEK 7
Create the Double Exposure exercises.
Please refer to this link:
PROJECT 2B: POSTER DESIGN (30%)
Timeframe: WEEK 7 - WEEK 10
Theme: Quotes of the day.
Update your work in progress into E-Portfolio
TOTAL MARKS: 30%
Submission: WEEK 10 (28/11/2024)
PROJECT 2A - DOUBLE EXPOSURE (10%)
EXERCISE 1: https://bit.ly/3fzgOyk
Figure 1.1 Double Exposure (7/11/2024)
EXERCISE 2: YOUR OWN VERSION DOUBLE EXPOSURE
Figure 1.2 My Double Exposure (7/11/2024)
For more information, visit here.
PROJECT 2B: PHOTO IMAGING POSTER DESIGN (30%)
Title: Little by little good things take time
Description: This poster design showcases slice of life and surrealism aesthetics in a vibrant and collage-style. "Little by little good things take time," emphasises on positivity and growth to achieve dreams and goals. The use of Lego style for the text symbolises gradual progress, while the bright colours red, yellow, blue, and green contrast with the earthy tones of the sand and the soft blue sky, which is textured with a retro halftone effect. The blue door surrounded by plants in the center anchors the composition. This poster does not only inspire, but also aims to convey the curiosity and beauty about combining the ordinary with the extraordinary.
Figure 1.3 Moodboard Compilation (28/11/2024)
1) Sketches
Hand Drawn Sketch:
Figure 1.4 Hand Drawn Sketch (25/11/2024)
Digital Sketch:
Figure 1.5 Digital Sketch (25/11/2024)
2) Progress
Figure 1.6 Progress #1 & #2 (27/11/2024)
Figure 1.7 Final Poster Design (27/11/2024)
For more information, visit here.
Week 9
I let Mr Fauzi checked my progress for Project 2 and my first round of references are not really suitable as they focused more on typography instead of photography. I did some changes and updated him about it, sir mentioned that the references I used are correct.
Week 10
I showed Mr Fauzi my poster design and he said to make my own photography the main subject instead of including photos of other people. I did some changes, showed him and he said it was much better.
REFLECTION
In Project 2A, I learned how to create double exposure artworks and explore new tools in Adobe Photoshop. This experience made me realise that each double exposure artwork tells a unique story through the elements it incorporates.
Project 2B was an interesting experience, as I designed a poster with the theme "Quote of the Day", it is a combined assignment with the Illustration and Visual Narrative module. Developing suitable aesthetics and a cohesive concept was challenging, as it required blending typography and photography elements into a balanced composition, most importantly ensuring both do not overpower each other. However, with the limited feedback available during the process, I found it challenging to refine my design effectively. Despite the ups and downs, I am satisfied with my results and the overall experience.
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