Digital Photography & Imaging / PROJECT 4: Self Titled [30%]

25/11/2024 - 23/12/2024 (Week 10 - Week 14)
Daphne Lai Yu Cheng / 0366380
Digital Photography & Imaging / Bachelors of Design (Honours) in Creative Media / Taylor's University
Project 4 / Self Titled
Group 1


LIST/JUMP LINK

LECTURES

Week 10:

Mr Fauzi introduced us to Adobe After Effects and how to create an animation for a composition. For more information, visit here.

Week 11:

Mr Fauzi had an online consultation and briefing for Project 4, we were assigned to create a moodboard. For more information, visit here.

Week 12:

No classes. Classes are postponed to Week 15. For more information, visit here.

Week 13:

Mr Fauzi had an online consultation session with us to check on our progress for Project 4. For more information, visit here.

Week 14:

There are no classes this week as it is holiday week. For more information, visit here.

Week 15:

Mr Fauzi had the last class which is an online consultation session with us to provide feedbacks and proceed to submission. 

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Module Information Brief (MIB)

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INSTRUCTION:

PROJECT 4: SELF TITLED (30%)


Timeframe: WEEK 10 - WEEK 14
Duration: 15 second
Output: .MOV or .MP4 less than 20MB
Size: 1080 x 1920 px (I.G reel/ story size)

Idea Development: 5 marks (WEEK 10)
Design Direction: 5 marks (WEEK 11)

Execution and Post Production: 10 marks (WEEK 12)
Animation & Finishing: 10 marks (WEEK 13)

Submission: WEEK 14

ATTACH your final video link on this submission.
ATTACH your e-portfolio link on this submission.

Reference:
https://fauziyusoff.com/dpi/
https://jeslynlimsuharjadpi.blogspot.com/2022/07/final-project-cinemagraphs-self-tilted.html


PROJECT 4: SELF TITLED [30%]


1) Idea Development


  1. Write a biography about yourself.

  2. Write a statement about your work.


I started off with writing a self biography and statement so I was more clear on what kind of design direction I am heading towards.

Figure 1.1 Idea Development: Biography (25/11/2024)


Figure 1.2 Idea Development: Moodboard (3 Poster Reference) (25/11/2024)


Figure 1.3 Idea Development: DPI Pinterest Board (25/11/2024)

 After the self biography and statement, I searched 3 poster references with different concepts and aesthetics for my mood board. Moreover, I also went onto Pinterest to search for some other similar poster reference then saving them into my DPI Pinterest board to further enhance my poster composition.


2) Design Direction

  1. Create a sketch for your work.

  2. Create a digital poster for your work.

I received feedbacks during the consultation session and proceeded to work on mock up sketches for my poster design.

Figure 1.4 Design Direction: Mock Up Sketches (2/11/2024)


Figure 1.5 Design Direction: Digital Poster Progress (2/11/2024)


Figure 1.6 Design Direction: Images & Elements Used (2/11/2024)


3) Execution and Post Production: Final Poster

  1. Import your Final Poster to After Effects.

  2. Develop the composition techniques using Digital Photography & Graphic Design.

Figure 1.7 Final Poster (9/11/2024)



Figure 1.8 Final Poster (9/11/2024)


Title: Dreamscape

Artist Statement:

Dreamscape reflects my journey into a realm of imagination, curiosity and exploration. Combining surreal elements and vibrant colors, it symbolises the boundless nature of mind wanderlust. Through this composition, I hope to inspire wonder and encourage viewers to embrace the extraordinary possibilities of dreaming and imagining.

1) The figure (myself): Represents my neutral expression, symbolising me going about my day. To convey deeper emotions, I added gradients and colors associated with feelings, blue for sadness, orange for anger and pink for happiness to show the complexity within a seemingly neutral state.

2) Smaller photograph of myself (bottom left): Symbolises me walking on my journey.

3) Flowers: Representing an open mind blossoming with new ideas and perspectives, also reflect a sense of discovery and the beauty of exploring the unknown.

4) Building: Represents the starting point of exploration and the curiosity to reach greater heights.

5) Bubbles: Depicts the moments and transitions in my journey by capturing the idea of moving forward and navigating through the unknown, one step at a time.

6) Fishes: To symbolise curiosity and the desire to explore the wonders of the world, much like them swimming through the vast and mysterious sea. Their inclusion adds a dreamlike quality and enhances the theme of discovering the unknown.

7) Hearts: Represent the complex mix of emotions and imaginations I experienced.


Process

Figure 1.9 Composition Process (9/12/2024)


4) Submission: Final Video

  1. Animate your composition in After Effects.

  2. Attach your video progress.


After receiving feedbacks from Mr Fauzi, I got the approval and continue on the poster animation using Adobe After Effects.

Figure 1.10 Final Video (22/12/2024)


Figure 1.11 Final Video Animation Process (22/12/2024)


Youtube Link: https://youtube.com/shorts/nDizQX1-fDw?si=ZMrDTfVS3YVDa2n_

Dreamscape

Dreamscape is an artwork and visual representation of where my mind often wanders to a realm inspired by curiosity, wanderlust and the desire to explore the unknown. I want to depict the word "dreamscape" as a journey into a world of undiscovered wonders, mysteries and stories that spark my imagination.

The concept of Dreamscape incorporates a dreamlike aesthetic and surrealism by utilising random elements to symbolise mind wanderlust. I experimented with filters and adjustments to transform the colours of my photograph to further enhance the meaning of dreamscape and mind wanderlust.

Through this work, I hope to convey the complexity of emotions and imaginations experienced when one lets their mind roam freely. My aim is for viewers to experience wonder, curiosity, and exploring on the limitless possibilities of dreaming and imagining. Dreamscape lets the mind to journey beyond the ordinary into the extraordinary.

For more information, visit here.

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FEEDBACK

Week 11

I let Mr Fauzi checked my moodboard for Project 4, he approved to proceed with the first poster reference.

Week 13

I let Mr Fauzi checked my progress for Project 4, he approved and mentioned a good progress.

Week 15

Nice, good job. You may submit your work now.

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REFLECTION

Working on our final project which is a self titled video combined with subtle animations of elements from the created composition, I had an interesting experience and big exposure in animation. We were to come up with a concept/backstory using elements and photographs of ourselves to turn into a composition then animate it.

My concept for my artwork is dreamy and surreal. Initially, it was challenging to develop a concept, so I gathered inspiration from Pinterest then saving several examples to my DPI board. I then compared these samples to decide a final concept. While working on this project, I also searched for suitable images to build my composition and create a more detailed artwork that effectively conveys my concept.

Moreover, ever since the after effects exercise during practical class, I have gotten more familiar with using Adobe After Effects and I surprisingly had fun while exploring new tools animating my composition because I was very clueless at first. Mr Fauzi's feedback to my composition also helped me a lot throughout this project. Overall, I think this is a beneficial experience and a good start in the first semester, I will continue utilising the skills I acquired on future projects.

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